2012年安徽宿州事业单位考试《公共基础知识》真题及解析(3)

　　15.Windows操作系统流程，正确的是（    ）。

　　A.将鼠标左键按住，在不同磁盘间拖动，可复制文件

　　B.放入回收站的文件无法还原

　　C.对word文档，可设置密码加密，限制别人访问

　　D.磁盘格式化，是系统对其文件重新排序

　　【答案】AC

　　【题型】科技--计算机

　　【考点】Windows操作系统

　　【解析】略

　　16.（    ）类型属压缩文件。

　　A.RARB.ZIPC.AVID.BSP

　　【答案】AB

　　【题型】科技--计算机

　　【考点】文件格式

　　【解析】略

　　阅读理解：

　　You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

　　“I can’t believe it ?a Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”

　　They leave and you go over to see this incredible sweater.It's nice and the price is right.You've never heard of Lorenzo Bertolla, but those girls looked really stylish.They must know.So, you buy it.You never realize that those young women are employees of an advertising agency.They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.

　　Every day we notice what people are wearing, driving and eating.If the person looks cool, the product seems cool, too.This is the secret of undercover  marketing.Companies from Ford to Nike are starting to use it.

　　Undercover marketing is important because it reaches people that don't pay attention to traditional advertising.This is particularly true of the MTV generation----consumers between the age of 18 and 34.It is a golden group.They have a lot of money to spend, but they don't trust ads.

　　So advertising agencies hire young actors to "perform" in bars and other places where young adults go.Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative."Look at traditional advertising.Its effectiveness is decreasing."

　　However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad.The difference is that you know an ad is trying to persuade you to buy something.You don' t know when a conversation you overhear is just a performance.

　　【语篇解读】本文是一篇说明文。你可曾因为别人的评论而买下某种商品？你可能想不到那些谈论者其实是商家请的“托”。

　　17.The two attractive young women were talking so that they could ________.

　　A.get the sweater at a lower priceB.be heard by people around

　　C.be admired by other shoppersD.decide on buying the sweater

　　【答案】B

　　【题型】推理判断题

　　【解析】根据第三段可知，她们其实是商家请的广告职员，目的就是通过大声讨论商品吸引顾客对其商品的关注和兴趣，故选B。

　　18.Lorenzo Bertolla is __________.

　　A.a very popular male singerB.an advertising agency

　　C.a clothing company in RomeD.the brand name of a sweater

　　【答案】D

　　【题型】推理判断题

　　【解析】根据第一段中的“looking at a sweater”及第三段最后一句中的“Lorenzo Bertolla clothes”可知，这是一个服装品牌。

　　19.Which of the following can be inferred from the passage?

　　A.The two girls are in fact employed by the Lorenzo Bertolla Company.

　　B.The MTV generation tend to be more easily influenced by ads.

　　C.Traditional advertising is becoming less effective because it's too direct.

　　D.Undercover marketing will surely be banned soon by the government.

　　【答案】B

　　【题型】推理判断题

　　【解析】A项说法无根据；根据第五段的一、二句可排除B项；D项说法在文中无事实依据，也过于武断，故排除；根据最后一段的内容可知C项正确。

　　20.Which of the following would be the best title for the text?

　　A.Two Attractive ShoppersB.Lorenzo Bertolla Sweaters

　　C.Ways of AdvertisingD.Undercover Marketing

　　【答案】D

　　【题型】主旨大意题

　　【解析】文章主要讲述了商家雇广告员工来吸引顾客的新的广告模式--undercover marketing，即秘密营销。

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